Determining the Value of Monthly SEO Services for Your City-Based Business
Before delving into the value of SEO services, it's essential to understand the broader picture, that is, digital marketing. In recent years, digital marketing has dethroned traditional marketing methods such as TV and print media. This shift has dramatically altered the business landscape as we know it - with companies like Amazon thriving in an increasingly digital world, while once-dominant names like Sears and Toys R Us have struggled to keep up.
Take Amazon as a key example of this digital revolution. Despite not having a single physical storefront, it ranks as the 7th largest retailer globally due to its strong online presence and strategic use of digital marketing.
Key aspects of digital marketing include search engine marketing, social media management, display advertising, and email campaigns. Previously overshadowed by TV advertising budgets, businesses have now realized the true power of digital channels and have shifted their focus accordingly.
Search engines alone facilitate approximately 200 billion searches per month (source: SEO.com). These astonishing figures indicate a rise in search engine users that is set to reach over 236 million people in the USA alone by 2019. Furthermore, studies show that a significant percentage (72%) of individuals who conduct local searches on their mobile devices end up visiting those stores. With such stats pointing towards increased sales and website visits through search engines compared to social media traffic (which only contributes about 3%), it's clear why businesses are prioritizing their online organic presence.
This brings us back to our main focus: Search Engine Optimization (SEO). By considering the aforementioned points about digital marketing's importance in today's business environment and search engines' influence on sales, it's plain to see that SEO is a vital part of a successful marketing strategy. Furthermore, when compared to Pay-Per-Click (PPC) advertising, SEO proves to be a more cost-effective method with a higher Return on Investment (ROI) when executed correctly.
So, if you're asking whether investing in monthly SEO services is worth it, consider what you stand to lose without the right visibility on search engines. With billions of searches conducted daily by potential customers actively looking for your products or services, missing out on this market due to inadequate SEO efforts could significantly impact your bottom line.
But why cannot one-time SEO efforts suffice? It's because SEO isn't a sprint; it’s more akin to a marathon. Optimizing your site's ranking doesn't happen overnight and requires consistent effort considering that Google updates its search algorithm over 500 times annually. Therefore, ongoing engagement with SEO is crucial as today's effective strategies might differ from those of even three years ago. Ensuring consistency in applying current best practices is key, and this often requires continuous input from professionals in the field.
With many rogue companies claiming expertise in SEO but delivering subpar results at best, it's critical to choose your SEO service provider carefully. Look for proven track records and steer clear of those who promise overnight success. Remember that while affordability is important, competence and integrity are equally crucial in ensuring you receive the best possible service for your investment.