Rooted Benefits, based in Spring, Texas, is dedicated to providing personalized support for seniors and families as they navigate Medicare and other health coverage options. Since its inception in 2019, the agency has focused on educating clients about their insurance choices, helping them make informed decisions regarding their healthcare needs. The team at Rooted Benefits prides itself on being local and independent, which allows them to prioritize the clients' interests over those of insurance companies or government programs.

The services offered by Rooted Benefits encompass a wide range of areas, including comprehensive assistance with Medicare enrollment—covering both Original Medicare and Medicare Advantage options—as well as guidance on ACA Marketplace coverage for individuals under 65. They also help clients determine eligibility for income-based assistance programs related to Medicare and ACA coverage while providing support during transitions such as retirement or job loss. Additional resources include Medicare 101 classes that educate clients about their options and community resources that enhance access to necessary information. Overall, Rooted Benefits aims to empower individuals by ensuring clarity in their health coverage journey.