The World Broadband Association (WBBA) is an independent association that provides industry leadership and promotes the social and economic benefits of worldwide broadband access. They bring together the cloud and broadband industry ecosystem, including service providers, vendors, government, policymakers, OTT players, and investors. The WBBA aims to shape the future of global broadband by addressing industry challenges and supporting the development of broadband networks and services for all.

The association offers various working groups that focus on different aspects of the broadband industry. The Generational Roadmap working group aims to understand future demand for services and applications in order to develop a roadmap for next-generation broadband. The Broadband Advocacy working group develops arguments for investing in broadband development in different regions. The Environmental Sustainability working group focuses on integrating sustainability into corporate strategies within the telecom industry. The Network Technology working group explores cloud network convergence and aims to achieve better network infrastructure with enhanced scalability and intelligence. Lastly, the Annual Flagship Research working group analyzes the state of broadband to drive social-economic change.

The WBBA organizes events that bring together operators, vendors, investors, and other stakeholders in the global broadband industry. They also publish white papers and videos in their knowledge center to provide insights into industry trends.

Individuals and companies can become members of the WBBA to stay updated on the latest challenges faced by the digital broadband industry globally.